Under Edmonton election bylaws, candidates are required to make their donor lists publicly available following the results of an election. This year, these stats won't be posted until March 1, 2014, but of course candidates are free to do so whenever they wish.
The information from last election is already available, and is fairly interesting in and of itself. Take, for example, the donation results from the two largest 2010 campaigns, Stephen Mandel and David Dorward. Here's a profile of the donations they received:
For this graph, as you move along to the right with increasing donation values added in, you can see the total sum of all contributions go up, all the way to the maximum allowable donation of $5,000. What you end up getting is a fairly smooth profile until around the $3,000-$4,000 range, where all of a sudden people figure if they're in for a penny they may as well be in for five thousand dollars, and you get a MASSIVE spike at the $5,000 donation end.
Up until the maximum donations, Mandel had almost three times as much money as Dorward, but Dorward ended up bringing in the big guns and amassed $85,000 extra in the $5,000 denominations, bringing their final totals much closer together (but of course, in the end Mandel still beat him by quite a large vote margin...).
These graphs are nice and complete because every single donation is accounted for in the declarations by the candidates. Because of the relatively predictable nature of the graphs, the total donations can be easily approximated by breaking the donation amounts into $1,000 chunks, and multiplying them by the average value of each chunk, like so:
Mandel:
Average Donation | Donors | $ Expected | $ Actual | |
$100-$1,000 | $550 | 245 | 134,750 | 115,533 |
$1,000-$2,000 | $1,500 | 22 | 33,000 | 33,353 |
$2,000-$3,000 | $2,500 | 12 | 30,000 | 32,550 |
$3,000-$4,000 | $3,500 | 5 | 17,500 | 18,200 |
$4,000-$5,000 | $5,000* | 84 | 420,000 | 420,000 |
Total | 368 | 635,250 | 619,636 | |
Error: | 2.52% |
Dorward:
Average Donation | Donors | $ Expected | $ Actual | |
$100-$1,000 | $550 | 59 | 32,450 | 36,320 |
$1,000-$2,000 | $1,500 | 12 | 18,000 | 21,500 |
$2,000-$3,000 | $2,500 | 4 | 10,000 | 10,500 |
$3,000-$4,000 | $3,500 | 0 | 0 | 0 |
$4,000-$5,000 | $5,000* | 101 | 505,000 | 505,000 |
Total | 176 | 565,450 | 573,320 | |
Error: | 1.37% |
*Expected donations in the $4,000-$5,000 category are taken to be $5,000, based on the profile shown before.
Unfortunately, donations that are less than $100 aren't broken down by donor, but Mandel and Dorward received $8,548 and $2,020, respectively. This method of breaking down the donations into categories appears to be very accurate at predicting the total amount candidates received in donations, which is handy because of what you're about to read next!
Two of this year's candidates for Mayor, Don Iveson and Karen Leibovici, have within the last week released some information on their donors. Good for them - they certainly didn't have to do it yet, but it's a nice sign that candidates who pledge to be accountable have already gotten the Ball o' Transparency rolling. Their lists aren't quite as broken down as Mandel's or Dorward's from last election, and instead we are given a list of donors and broad categories that they fit into donation-wise. Again, donations of less than $100 aren't listed.
If we take the number of people in each category and try to back-calculate the expected fundraising values (using the previous methodology), we can do a more in-depth comparison between the two candidates, and maybe get a glimpse at the sort of donations they tend to receive. It might look something like this:
Iveson:
Average Donation | Donors | $ Expected | $ Actual | |
$10-$100 | $55 | 230 | 12,650 | 13,893 |
$100-$500 | $300 | 120 | 36,000 | ?? |
$500-$2,000 | $1,250 | 40 | 50,000 | ?? |
$2,000-$3,500 | $2,750 | 19 | 52,250 | ?? |
$3,500-$5,000 | $5,000* | 33 | 165,000 | ?? |
Total | 442 | 315,900 | 318,772 | |
Error: | 0.90% |
It looks like the break-into-categories model for Don Iveson's campaign is surprisingly very accurate. The final sum for the <$100 category was the only one that was given, but even the amount for that category was pretty much in line with what you'd expect.
Leibovici's results are a bit different, though:
Leibovici's results are a bit different, though:
Leibovici:
Average Donation | Donors | $ Expected | $ Actual | |
$25-$100 | $62.5 | ?? | ?? | ?? |
$100-$1,000 | $550 | 94 | 51,700 | ?? |
$1,000-$3,000 | $2,000 | 23 | 46,000 | ?? |
$3,000-$5,000 | $5,000* | 44 | 220,000 | ?? |
Total | ?? | 317,700 | 365,000 | |
Missing: | 47,300 |
The results seem mostly fine, I suppose - at first there's not a lot to really compare it to. What's interesting is that $47,300 figure at the end. I suppose it isn't actually missing, per se, and presumably it mostly belongs to the $25-$100 category (Leibovici's website indicated that $25 was the lowest donation they'd received).
What's fun is that, if it is all from the low-donation category, we'd expect a whopping 756 individual people to have donated in that category, if the same model for handling categories that worked so well for Iveson, Dorward, and Mandel is to work here. This is pretty extreme, to say the least. There are three general explanations for what could be causing this discrepency:
Again, this graph has less data to work with, so it's far less complete than the results from 2010, but still appears to show that Leibovici gets much more support from large donors (at the $5,000 maximum) than Iveson so far. But with the election only having officially begun this week, none of this really matters, I suppose!
Stay tuned for the next post, where I talk about polling. Yay!
- Karen Leibovici has found a lot of small-time donors (who apparently haven't donated in this manner to mayoral candidates before). Perhaps this is the first sign of a truly novel strategy?
- The donation profile for the Leibovici campaign is absolutely wonky, and consists mostly of $1,000, $3,000, and $5,000 donations. This seems tremendously unlikely.
- More likely the quoted figure of $365,000 is either not from the same date as the list, or the list as published is incomplete. The seems plausible since the list was published on September 19th but was titled "September 16th", so perhaps a ~$40,000 or so isn't reported on the list, with $365,000 being all donations as of the 19th.
- Something nefarious is afoot. (Yes, this is usually my first assumption when a model of mine doesn't accurately predict real life...)
Again, this graph has less data to work with, so it's far less complete than the results from 2010, but still appears to show that Leibovici gets much more support from large donors (at the $5,000 maximum) than Iveson so far. But with the election only having officially begun this week, none of this really matters, I suppose!
Stay tuned for the next post, where I talk about polling. Yay!
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